Study of Trust System of the B2B Model of E-commerce in China

被引：0

作者：

Wang, HaiLi ^{[1
]}

Li, Longyi ^{[1
]}

机构：

[1] S China Univ Technol, Dept E Business, Guangzhou, Guangdong, Peoples R China

来源：

EIGHTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2009年

关键词：

e-commerce; trust system; B2B model;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

In recent years, the B2B e-commerce has been developing quickly in China. But it's trust construction lags behind the reality of the rapid development of B2B e-commerce and has become the barrier of development of e-commerce in China. In this paper, we have studied the basic framework of the China's B2B e-commerce trust system in view of the current situation of trust and problems of B2B e-commerce, and analyzed features, strengths and weaknesses of the trust system of e-commerce based on the third-party certification. In the comparision with that of B2C and C2C, we proposed the main points and the relevant recommendations for the construction of B2B e-commerce trust system according to the features of B2B model of e-commerce.

引用

页码：264 / 269

页数：6

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