Trading partner trust in B2B E-commerce: A case study

被引：17
|
作者：
Ratnasingam, P [1 ]
Phan, DD
机构：
[1] Cent Missouri State Univ, Harmon Coll, Warrensburg, MO 64093 USA
[2] St Cloud State Univ, Business Comp Informat Syst Dept, St Cloud, MN 56301 USA
来源：
INFORMATION SYSTEMS MANAGEMENT | 2003年 / 20卷 / 03期
关键词：
D O I：
10.1201/1078/43205.20.3.20030601/43072.5
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Trust is key in any relationship and it is especially vital in the one between trading partners. E-commerce technology can be used to foster trust in B2B partnerships, but it cannot guarantee it. As this case study reveals, "soft skills" are just as crucial in cultivating trading partner trust.
引用
收藏
页码：39 / 50
页数：12
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