Trends of accounting information use for marketing decisions making

被引：0
|
作者：
Georgescu, Cristina-Elena [1 ]
Duhnea, Cristina [1 ]
Nitu, Oana
Mitrescu, Silvia Ghita [1 ]
机构：
[1] Ovidius Univ Constanta, Romania Fac Econ Sci, Constanta, Romania
来源：
BUSINESS TRANSFORMATION THROUGH INNOVATION AND KNOWLEDGE MANAGEMENT: AN ACADEMIC PERSPECTIVE, VOLS 3 AND 4 | 2010年
关键词：
accounting information; managerial decisions; decisions of prices calculation;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Presently due to the latest years economic development cumulated with the globalisation phenomena it is noticed a conspicuous growth of information necessities. Managers are using a large volume of accounting data and information in order to substantiate their decisions-making. This writing is proposing to study the way and degree the accounting information is understood, analysed and used by managers of the companies located in Constantza County in their decisions-making.
引用
收藏
页码：1875 / 1887
页数：13
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