Trends of accounting information use for marketing decisions making

被引：0

作者：

Georgescu, Cristina-Elena ^{[1
]}

Duhnea, Cristina ^{[1
]}

Nitu, Oana

Mitrescu, Silvia Ghita ^{[1
]}

机构：

[1] Ovidius Univ Constanta, Romania Fac Econ Sci, Constanta, Romania

来源：

BUSINESS TRANSFORMATION THROUGH INNOVATION AND KNOWLEDGE MANAGEMENT: AN ACADEMIC PERSPECTIVE, VOLS 3 AND 4 | 2010年

关键词：

accounting information; managerial decisions; decisions of prices calculation;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Presently due to the latest years economic development cumulated with the globalisation phenomena it is noticed a conspicuous growth of information necessities. Managers are using a large volume of accounting data and information in order to substantiate their decisions-making. This writing is proposing to study the way and degree the accounting information is understood, analysed and used by managers of the companies located in Constantza County in their decisions-making.

引用

页码：1875 / 1887

页数：13

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