Research into Value Chain of China's Music Industry

Due to serious piracy, music industry develops slowly in China with malformed profit model and a lack of complete industrial value chain. With the rapid development of the Internet and mobile network technology, digital music has gradually replaced traditional records and become the form of mainstream music products, and digital-music-related industry has rapidly become the core of music industrial chain. Digital music has rewritten the value chain of traditional music industry, and digital music industrial chain will become the development direction of music industry. Thus, it is possible for China's music industry to get out of its piracy dilemma and usher in health development by grasping this direction. Therefore, it is of great significance to China's music industry by analyzing music industry's evolutional trend from traditional model to digital model. In this paper, through analysis, it is found that the biggest problem face by China's music industry is piracy, which has caused the lack of complete value chain in China's music chain and makes China's music industry to choose malformed profit models. In order to solve the problem of piracy, this paper analyzes causes of piracy in detailed as well as its harm and treatment. While China's music industry is affected by piracy, the rapidly developing digital music also brings great impact on China's music industry from another prospective.