Pilot Research about Chinese Users' 3G Adopting Intention

被引：0
|
作者：
Chen, Chih-Chung [1 ]
Liu, Matthew Tingchi [2 ]
机构：
[1] Jinan Univ, Coll Journalism & Commun, Guangzhou, Guangdong, Peoples R China
[2] Univ Macau, Fac Business Adm, Macau, Peoples R China
来源：
PROCEEDINGS OF THE FIRST INTERNATIONAL WORKSHOP ON EDUCATION TECHNOLOGY AND COMPUTER SCIENCE, VOL II | 2009年
关键词：
3G communication; diffusion of innovation; lifestyle; technology cluster;
D O I：
10.1109/ETCS.2009.277
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The third generation mobile communication might be one of the most powerful communication technology nowadays. However, it is confronting its promotion bottleneck. By using diffusion of innovation theory, this study aims to examine the factors influencing user's adopting intention toward 3G communication. Result shows only "technology cluster" is significantly related to adoption intention among four variables examined in this study.
引用
收藏
页码：67 / +
页数：2
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