How do loss aversion and technology acceptance affect life insurance demand?

被引：7
|
作者：
Nagy, Balint Zsolt [1 ]
Alt, Monika Anetta [1 ]
Benedek, Botond [1 ]
Saplacan, Zsuzsa [1 ]
机构：
[1] Babes Bolyai Univ, Fac Econ & Business Adm, Str Teodor Mihali 58-60, Cluj Napoca 400691, Romania
来源：
APPLIED ECONOMICS LETTERS | 2020年 / 27卷 / 12期
关键词：
Life insurance demand; loss aversion; technology acceptance; RISK;
D O I：
10.1080/13504851.2019.1650882
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.
引用
收藏
页码：977 / 981
页数：5
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