How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

被引：41

作者：

Kim, Daejoong ^{[1
]}

Kim, Jang-Hyun ^{[2
]}

Nam, Yoonjae ^{[3
]}

机构：

[1] Korea Univ, Sch Media & Commun, Seoul, South Korea

[2] DGIST, Convergence Coll, Taegu, South Korea

[3] Kyung Hee Univ, Dept Culture & Tourism Contents, Coll Hotel & Tourism Management, Seoul, South Korea

来源：

QUALITY & QUANTITY | 2014年 / 48卷 / 05期

关键词：

Social Networking Service; Dialogic interaction; Disclosure; Industrial differences; Facebook; Twitter; ORGANIZATIONS; STAKEHOLDERS; WEB;

D O I：

10.1007/s11135-013-9910-9

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter.

引用

页码：2605 / 2614

页数：10

共 25 条

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