How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type

被引：41
|
作者：
Kim, Daejoong [1 ]
Kim, Jang-Hyun [2 ]
Nam, Yoonjae [3 ]
机构：
[1] Korea Univ, Sch Media & Commun, Seoul, South Korea
[2] DGIST, Convergence Coll, Taegu, South Korea
[3] Kyung Hee Univ, Dept Culture & Tourism Contents, Coll Hotel & Tourism Management, Seoul, South Korea
来源：
QUALITY & QUANTITY | 2014年 / 48卷 / 05期
关键词：
Social Networking Service; Dialogic interaction; Disclosure; Industrial differences; Facebook; Twitter; ORGANIZATIONS; STAKEHOLDERS; WEB;
D O I：
10.1007/s11135-013-9910-9
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study examines the corporate dialogic uses of four types of social networking sites (SNSs) (Facebook, Twitter, YouTube, and LinkedIn) with the public and their differences by industry type. The results suggest that corporations have integrated SNS uses, and use SNSs in different ways according to the characteristics and purposes provided by each SNS. In most cases, retailers and communications and transportation companies actively use SNSs and frequently interact with the public. In addition, Facebook was the leading tool for the dialogic feedback loop, as the dialogic interaction index of Facebook was much higher than that of Twitter.
引用
收藏
页码：2605 / 2614
页数：10
相关论文
共 25 条
  • [1] How does industry use social networking sites? An analysis of corporate dialogic uses of Facebook, Twitter, YouTube, and LinkedIn by industry type
    Daejoong Kim
    Jang-Hyun Kim
    Yoonjae Nam
    [J]. Quality & Quantity, 2014, 48 : 2605 - 2614
  • [2] Ophthalmology on social networking sites: an observational study of Facebook, Twitter, and LinkedIn
    Micieli, Jonathan A.
    Tsui, Dmund
    [J]. CLINICAL OPHTHALMOLOGY, 2015, 9 : 285 - 290
  • [3] Communication management on social networking sites Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
    Ruehl, Christopher
    Ingenhoff, Diana
    [J]. JOURNAL OF COMMUNICATION MANAGEMENT, 2015, 19 (03) : 288 - +
  • [4] Defining social networking sites and measuring their use: How narcissists differ in their use of Facebook and Twitter
    Department of Communication Studies, University of Michigan, 105 South State Street, Ann Arbor, MI 48109, United States
    不详
    [J]. Comput. Hum. Behav., 5 (2004-2012):
  • [5] Deconstructing Social Media: An Analysis of Twitter and Facebook Use in the Publishing Industry
    Criswell, Jamie
    Canty, Nick
    [J]. PUBLISHING RESEARCH QUARTERLY, 2014, 30 (04) : 352 - 376
  • [6] Community Management on Social Networking Sites: Why and How Stakeholders Use Corporate Facebook Pages
    Ruehl, Christopher H.
    Ingenhoff, Diana
    [J]. PROCEEDINGS OF THE 49TH ANNUAL HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES (HICSS 2016), 2016, : 2216 - 2226
  • [7] Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat
    Phua, Joe
    Jin, Seunga Venus
    Kim, Jihoon Jay
    [J]. COMPUTERS IN HUMAN BEHAVIOR, 2017, 72 : 115 - 122
  • [8] Determinants of PhD holders' use of social networking sites: An analysis based on LinkedIn
    Baruffaldi, Stefano H.
    Di Maio, Giorgio
    Landoni, Paolo
    [J]. RESEARCH POLICY, 2017, 46 (04) : 740 - 750
  • [9] How Does Corporate Social Responsibility in the Food Industry Matter?
    Lombardri, Alessia
    Caracciolo, Francesco
    Cembalo, Luigi
    Lerro, Marco
    Lombardi, Pasquale
    [J]. NEW MEDIT, 2015, 14 (03): : 2 - 9
  • [10] How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
    Tam Thien Vo
    Xinning Xiao
    Shuk Ying Ho
    [J]. Journal of Business Ethics, 2019, 157 : 525 - 542
123