The Satisfaction of the Nordic Tourist with the Azores as a Destination

The Northern European markets are considered strategic for the Azores, one of the outermost regions of Europe. Progressively, the Azores are becoming a desirable destination to inhabitants of modern and stressful urban areas of Europe. Because tourism is a very competitive business worldwide, it is crucial to employ tourism policies that enhance competitiveness. It is reasonable to argue that these policies should be guided by accurate knowledge of the strong and weak characteristics of the Azores, as a destination competing in a global market. Under this context, this study seeks to comprehend how the typical Nordic visitor feels pleased with his stay in the Azores. Using a large database of responses from tourists, we employ statistical methods to assess the degree of satisfaction of the average Nordic visitor with the Azores as a destination.