How Much Do Family Medicine Residency Programs Spend on Resident Recruitment? A CERA Study

BACKGROUND AND OBJECTIVES: Resident recruitment is one of the most important responsibilities of residency programs. Resource demands are among the principal reasons for calls for recruitment reform. The purpose of this study was to provide a national snapshot of estimated costs of recruitment among US family medicine programs. The aim was to provide data to assist programs in securing and allocating resources to manage the increasingly challenging recruitment process. METHODS: Questions were part of a larger omnibus survey conducted by the Council of Academic Family Medicine (CAFM) Educational Research Alliance (CERA). Specific questions were asked regarding how many interviews each program offered and completed; interview budget; additional funds spent on recruitment; reimbursements; and resident, faculty, and staff hours used per interviewee. RESULTS: The response rate was 53% (277/522). Program directors estimated that residents devoted 6.4 hours (95%, CI 6, 7) to each interview, faculty 5.6 hours (95% 5, 6), and staff 4.4 hours (95% CI 4, 5). The average budget for interviewing per program was $17,079 (+/-$19,474) with an additional $8,274 (+/-$9,615) spent on recruitment activities. The average amount spent per applicant was $213 (+/-$360), with $111 (+/-$237) in additional funds used for recruitment. Programs were more likely to pay for interviewee meals (82%) and lodging (59%) than travel (3%). CONCLUSIONS: As individual programs face increasing pressure to demonstrate value for investment in recruiting, data generated by this national survey enables useful comparison to individual programs and sponsoring organizations. Results may also contribute to national discussions about best practices in resident recruitment and ways to improve efficiency of the process.