Role of user-generated photos in online hotel reviews: An analytical approach

被引：47
|
作者：
An, Qingxiang [1 ]
Ma, Yufeng [2 ]
Du, Qianzhou [3 ]
Xiang, Zheng [4 ]
Fan, Weiguo [5 ]
机构：
[1] Univ Cent Florida, Rosen Coll Hospitality & Tourism Management, Orlando, FL 32816 USA
[2] Virginia Tech, Dept Comp Sci, Blacksburg, VA 24061 USA
[3] Nanjing Univ, Sch Business, Dept Mkt & E Commerce, Nanjing, Peoples R China
[4] Virginia Tech, Pamplin Coll Business, Howard Feiertag Dept Hospitality & Tourism Manage, Blacksburg, VA 24061 USA
[5] Univ Iowa, Tippie Coll Business, Dept Business Analyt, Iowa City, IA 52242 USA
来源：
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT | 2020年 / 45卷
关键词：
User-generated photos; Online hotel reviews; Hotel experience; Sentiment analysis; Topic modeling; Social media analytics; NEGATIVITY BIAS; SOCIAL MEDIA; HOSPITALITY; TEXT; PHOTOGRAPHY; HELPFULNESS; TOURISTS; IMPACT;
D O I：
10.1016/j.jhtm.2020.11.002
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While user-generated content has been studied extensively in the hospitality and tourism domain, the value of user-generated photos is not well understood due to theoretical and methodological barriers. The purpose of this study is to explore the role of user-generated photos in online hotel reviews in terms of how they are generated and how they contribute to online reviews. The research questions are examined using descriptive analysis and regression analysis based upon approximately 538,000 online hotel reviews collected from TripAdvisor. Findings show that people tend to post photos for hotels with a higher level of service or luxury or when they had a positive experience staying at hotels. User-generated photos are informative of online hotel review helpfulness and the interactions between these photos and other review information cues, such as review sentiment and review topics. Limitations and directions for future research are also discussed.
引用
收藏
页码：633 / 640
页数：8
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