In a highly interactive world, many Romanian academics have finally accepted to exchange goggles for Google tools in their searches for reference materials and to share their findings with peers worldwide, relying less on printed materials accessible only via libraries and bookshops and more on online papers, postings and data transfers. Therefore, Humanities scholars have become more active members of online communities of researchers, which host specialists whose identity is established and reconfirmed not only through their connecting and collaborating with colleagues in their field, but also through their sharing research papers and assessing other researchers' findings through reviews and comments. Our paper focuses on a specific category of Humanities scholars, affiliated at departments of English studies in Romanian universities whose profiles are public on both institutional websites and online platforms such as Academia.edu and ResearchGate, to the purpose of pointing at the main advantages of projecting one's identity as a scholar via social media platforms: opportunities for real time interaction of specialists, immediate communication of research results, constructive exchange of informed /expert opinions and better visibility across the international academic community.