SPECIFICS OF COMMUNICATION IN THE ONLINE ENVIRONMENT

被引：0
|
作者：
Alchus, Jakub [1 ]
机构：
[1] Univ St Cyril & Methodius Trnava, Fac Massmedia Commun, Trnava, Slovakia
来源：
SGEM 2016, BK 2: POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM CONFERENCE PROCEEDINGS, VOL IV | 2016年
关键词：
on-line communication; marketing communication; facebook; twitter; instagram; company; PPC;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Digital Marketing on social networks is now an important tool for communication companies. Function receives invaluable in emergency situations, crisis communications. It is offering businesses the luxury of instant communication. Marketing communication on social networks is a normal part of the marketing plan. Companies use them to communicate about current events, they inform surveys, contests, post pictures and videos. Each social network has its own peculiarities. Post specifies the importance of social networks for communication companies.
引用
收藏
页码：617 / 624
页数：8
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