Emerging business models for mobile brokerage services

The developments made on business models that are being designed specifically for the mobile arena are discussed. The ways in which mobile e-commerce (MEC) differs from the traditional approach are described and an analysis of the various business models that have emerged in the MEC environment is presented. The relative strengths and weaknesses of the models, and the implications of the developing trends for MEC in the brokerage industry are also discussed. It is found that though MEC has altered the competitive landscape even further, the technology needs to become severely standardized so that firms are able to design and deploy mobile brokerage services (MBS) more efficiently and effectively.