Research on the Development Strategy of Tourism Consulting Companies Based on SWOT Model

被引：0
|
作者：
An, Yonggang [1 ]
Ma, Xiaoyan [2 ]
Chen, Wenwu [3 ]
机构：
[1] Beijing Agr Univ, Coll Landscape Architecture, Beijing Rural Landscape Planning & Design Engn Te, Beijing, Peoples R China
[2] Beijing Agr Univ, Coll Landscape Architecture, Beijing, Peoples R China
[3] Beijing Agr Univ, Beijing, Peoples R China
来源：
PROCEEDINGS OF 2014 IEEE WORKSHOP ON ADVANCED RESEARCH AND TECHNOLOGY IN INDUSTRY APPLICATIONS (WARTIA) | 2014年
关键词：
Beijing; tourism consulting companies; competitiveness; SWOT analysis method; Strategy;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
This paper construct the theoretical framework of development strategy for the tourism consulting companies by analyzing the related theory and tourism development trend, through the field survey of related tourism consulting companies in Beijing city, research into the influence factors and the relationship between various factors about the competitive strength of Beijing tourism consulting companies. Based on the SWOT model to analyze the competitiveness of tourism consulting companies, and then put forward corresponding strategy. It provides a reference for the tourism companies to raise competitiveness.
引用
收藏
页码：441 / 444
页数：4
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