Mobile-based advisory services for sustainable agriculture: Assessing farmers' information behavior

Mobile-based advisory services have significant benefits, including access to agricultural information, knowledge sharing, meteorological information, marketing-related information, and financial services for smallholder farmers. This study aimed to assess farmers' information behavior regarding mobile-based advisory services and how farmers with different characteristics and attitudes access and adopt information. Data were collected from 382 farmers in Dakhalia governorate, Egypt. The most frequently received information was related to best agricultural practices, weather forecasts, seed varieties and treatment, and water management. Cluster analysis revealed that 47% of the farmers had low information behavior. Seventy-one of the respondents had a favorable attitude toward information retrieval from mobile agricultural services. The information behavior groups of the farmers significantly differed in education, farm size, diversity of agricultural production, and attitude regarding trust and quality of the information provided. Information behavior among farmers has useful implications for policymakers in supporting the long-term benefits of mobile-based advisory services.