CSR ACIVITIES IN ENVIRONMENTAL AREA - GLOBAL TRENDS AND BEST PRACTICES

A number of global and local companies would like to be responsible not only for the quality of products they provide, but also for the quality of life in the community in which they operate. Their primary goal is to do business so that the processes and business results should benefit whole society. Long-term obligation of companies is to create and adhere to ethical standards contribute to improving the state of the society and the environment. The main idea of the concept of corporate social responsibility is to create values other than profit. Be so responsible is very good for companies, because companies can use their better environmental and social performance as a competitive advantage, which applies in all segments. The paper will deal with one of the three main areas of CSR, which is the so-called triple bottom line, in particular its environmental and individual activities that companies in this area can be applied within your business. The second part of the contribution will demonstrate examples of good practice and focuses precisely on specific ways and activities that the companies applies in environmental field of CSR and they try to reduce the impact of its business on the environment. Such activities in the field of environmental protection, companies can generate significant cost savings through eco-efficiency in operation or production and ultimately improve the reputation and gaining a positive corporate.