International Marketing: Innovative Strategies for Entering Foreign Market

The current shift in the marketing strategy is working by international companies, nowadays, it is high-end rather than adaptive development that is being carried out by leading companies, and increasingly, other companies are finding themselves competing against or working with, new innovations, process and outcomes of globalization. Organization succeeds in a competitive marketplace over long run because they can create; do certain things their customer's value better than can their competitors. Strategy means planning and for me planning means getting ready to implement actions for our future, international marketing is a part of the process that keeping the benefit of international trade to the advanced sector at the top of the agenda and to keep its profile high and recognized. As the trend toward economic globalization increases, the internationalization of small and medium-sized enterprises (SMEs) has become an important topic. Research on the performance outcomes of foreign market entry strategies has been primarily considered from the perspective of the multinational corporations. However, a career in international marketing can be very challenging. Located far from their head offices, international marketing professionals have to make decentralized decisions, carry out different responsibilities, and deal with various risks. In fact they are frequently tasked to navigate political, economic, socio-cultural and technological conditions which they have never faced before.