How Do Institutional Pressures and Behavioral Intentions Affect Mobile Services Adoption? The Moderating Role of Perceived Risk

被引：4
|
作者：
Abayomi, Owolabi Justine [1 ]
Zhang, Xuehe [1 ]
Peng, Xiaobao [2 ]
Zhao, Shuliang [1 ]
Chu, Jianxun [1 ]
机构：
[1] Univ Sci & Technol China, Sch Publ Affairs, Hefei, Anhui, Peoples R China
[2] Univ Sci & Technol China, Hefei, Anhui, Peoples R China
来源：
DATA BASE FOR ADVANCES IN INFORMATION SYSTEMS | 2020年 / 51卷 / 02期
关键词：
Mobile Banking Services; Institutional Pressures; Behavioral Intention; Perceived Risk; TECHNOLOGY ACCEPTANCE MODEL; INFORMATION-SYSTEMS SUCCESS; INTERNET BANKING; USER ACCEPTANCE; CONSUMER ACCEPTANCE; YOUNG CONSUMERS; INNOVATION; CULTURE; DETERMINANTS; PERCEPTIONS;
D O I：
10.1145/3400043.3400049
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Technology adoption models have been proposed in the literature to explain mobile banking adoption, but institutional pressures have not been addressed. Drawing upon behavioral intention and institutional theory, this study proposes a model to examine three institutional pressures - coercive, normative and mimetic - and how they affect mobile banking adoption including how such effects are moderated by perceived risk. The model was tested using survey data of 425 respondents. The results reveal institutional pressures, i.e., coercive and mimetic pressures, are positively associated with mobile banking adoption; but normative pressures have negative effects on mobile banking adoption. In addition, behavioral intention plays a mediating role between institutional pressures and mobile banking adoption, while perceived risk negatively moderates the relationship between behavioral intention and adoption. The findings provide valuable insights for bank managers who manage mobile banking services. Implications and suggestions for future research are provided.
引用
收藏
页码：82 / 100
页数：19
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