Influence of Strategy Typology on Innovation: Evidence From the Manufacturing Sector

Innovation has prime importance and significant contribution in the advancement of humanity as a whole. Its significance cannot be denied by any organization, country, community, or any other entity. It's equally important for public as well as private sectors, developed or developing nations, be they Western or Oriental. Still, the scholastic attention to study innovation is inclined more towards private sectors in Western-developed countries. It is attempted here to study issues related to innovation in a different context using primary data. This study attempts to find the relationship between strategy typology and innovation. The study reveals that the majority of PSEs have adopted defender type of strategy and prevalently pursuing process innovation followed by market innovation. MANOVA test confirms this relationship between defender type of strategy and process innovation. The study also provides an innovation audit of Indian PSEs in the manufacturing sector.