The effect of prior knowledge and business idea alertness to entrepreneurial opportunity in Indonesia

Today's digital era offers ease of information that causes fierce competition. An individual may conclude that trying to start a new business is a worthwhile thing to do. On the other hand, the opportunities for entrepreneurship are not easily achieved. By using prior knowledge as cognitive factors and alert-ness to the business idea as behavioral factors may impact two aspects, the discovery and the creation of entrepreneurial opportunity. The purpose of this study is to investigate the influence of prior knowledge and business idea alertness on the entrepreneurial opportunity. The samples of this study were one hundred (100) Indonesian entrepreneurs. Partial Least Square (PLS) processed by Smart PLS 3.0 was used to test the proposed model. Findings of this study show that prior knowledge has a positive effect on business idea alertness. The higher the prior knowledge and business idea alertness, the higher the entrepreneurial opportunity.