IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE OF THE COMPANY: THE CASE OF ORANGE POLSKA

A positive financial performance is desired by every company. To fulfill this desire, companies use various management methods and adopt different concepts. Corporate Social Responsibility (CSR) is currently a very popular concept. In general, adoption of the CSR concept brings companies a competitive advantage in terms of expanding their market share. But does it also have an impact on financial performance? The aim of the paper is to find out whether CSR has an impact on financial performance of the company. To fulfill the aim, a comparison of Orange Polska's financial performance in the two-year period before participating, in the year of participating and in the two-year period after participating in the European CSR Award Scheme is to be conducted. A comparison is being performed with an assumption that adoption of CSR improves financial performance of the company. Methods of analysis, comparison, selection and mathematics are being used. As a main finding may be considered that financial performance of Orange Polska wasn't improved. The reasons may vary but according to Orange Polska's medium-term action plan for the period of 2016-2018, its new strategic goal is to return to positive movement to its financial performance. This obliges us to future research aimed at comparing Orange Polska's financial performance in the period of 2016-2018.