Business Marketing Concepts and Cases

被引：1

|

作者：

Wright, Len Tiu ^{[1
]}

Wright, Rose ^{[2
]}

Kooli, Kaouther

机构：

[1] Univ Huddersfield, Sch Business, Dept Logist Operat Hospitality & Mkt, Huddersfield, W Yorkshire, England

[2] Birmingham Midland Eye Hosp, Birmingham, W Midlands, England

来源：

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | 2016年 / 31卷 / 08期

关键词：

Marketing;

D O I：

10.1108/JBIM-10-2016-274

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1017 / 1018

页数：2

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