Promoting Organizational Commitment and Organizational Citizenship Behaviors in Vietnamese Enterprises: The Influence of Corporate Reputation

When an employee perceives a consistency between the values he perceives and the values company creates, he will want to be more engaged with the company and do organizational citizenship behavior (OCB). Therefore, the purpose of this article is to explore the impact of corporate reputation through corporate social responsibility and employee treatment to the level of OCB engagement and performance. The study was conducted through the analysis of 303 questionnaires. The results showed that the significance of investing in corporate social responsibility and employee treatment affects employee behavior. There is a motivation for companies to use long-term investment resources in the values that employees really care about.