PRO-ENVIRONMENTAL BEHAVIOR AMONG UNDERGRADUATE BUSINESS STUDENTS

The environment problem that the world is facing today and in future is the result of the accumulated action of individual behavior. Previous researches suggest that the quality of the environment depends critically on the level of knowledge, attitudes, values and practices of the individual. Most of the individuals are aware of the importance of the environment for the future generation but it was not translated into practices. Business students viewed as future managers or leaders and will most probably implement policies to protect our environment. However, literatures showed that business students are lack of ethics, less environmental orientation and only focus on fiscal or financial goals. This study is to examine the behavior of undergraduate business students registered in Bachelor of Business Administration (BBA) program in Universiti Utara Malaysia. The propose framework is an approach to understand the link of attitude, knowledge and pro-environmental behavior of undergraduate business students, and as a basis for future research in the area of environmental studies.