Implementation the Trilogy Juran in SMEs Business Case Study in Indonesia

The study was conducted on 12 Small and Medium Enterprises (SMEs) in 4 cities in West Java Province using qualitative research methods in-depth interviews became the main source for obtaining data. SMEs have major weaknesses with regard to low product quality. The purpose of this study is to obtain information and data analysis regarding how the Juran Trilogy is applied in quality management. Grounded theory is used for research methods with the Snowball Sampling approach to determine the number of samples. Based on field data shows that Indonesian SMEs have weaknesses in the planning phase especially for the transformation of the quality dimension into the production process. This condition is caused by weak access to technology and raw materials. In the process of quality control, it is generally already well done by SMEs but it has not been supported by the process of recording a new reactive to the problem, so the high inconsistency in the quality dimension. The government must be involved in assisting SMEs to access mastery of technology and raw materials and improve the skills of SME owners to be able to carry out planning, control and quality development (The Trilogy Juran) transformation for all their employees.