Strengths, weaknesses, opportunities and threats of football industry in the Iranian Mazandaran Province

被引：0
|
作者：
Khelradi, R. Darzi [1 ]
Hami, M. [2 ]
Shojaei, V [2 ]
Sanai, M. [3 ]
机构：
[1] Islamic Azad Univ, Sari Branch, Sari, Iran
[2] Islamic Azad Univ, Sari Branch, Sport Management Dept, Sari, Iran
[3] Islamic Azad Univ, Sari Branch, Sport Management Dept, Chalous, Iran
来源：
SPORT TK-REVISTA EUROAMERICANA DE CIENCIAS DEL DEPORTE | 2021年 / 10卷 / 01期
关键词：
Strategic planning; football; SWOT analysis; sport management; SATISFACTION;
D O I：
暂无
中图分类号：
G8 [体育];
学科分类号：
04 ; 0403 ;
摘要：
The objective of this study was to analyze the strengths, weaknesses, opportunities and threats of football industry in the Iranian Mazandaran Province. The sample of the present study consisted of 80 football experts (92.5% males and 7.5% females). The instrument used was a valid and reliable questionnaire consisting of four parts: 1- Strengths (17 questions), 2- Weaknesses (25 questions), 3- Opportunities (13 questions) and 4- Threats (19 questions). The statistical analysis was carried out with SPSS 24. The results showed that Mazandaran football industry had more weaknesses than strengths and more threats than opportunities. Considering these results, the authors propose a series of strategies to improve the football industry of this province using the SWOT approach.
引用
收藏
页码：125 / 128
页数：4
相关论文
共 50 条
  • [41] Social Marketing's Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary
    Deshpande, Sameer
    SOCIAL MARKETING QUARTERLY, 2019, 25 (04) : 231 - 242
  • [42] Strengths-Weaknesses-Opportunities-Threats Analysis for a Pediatric Anesthesia Program
    Eizaga Rebollar, Ramon
    Garcia Palacios, Maria Victoria
    Fernandez Mangas, Maria del Carmen
    Arroyo Fernandez, Francisco Javier
    Marquez Rodriguez, Carlos Miguel
    Carnota Martin, Ana Isabel
    Morales Guerrero, Javier
    Torres Morera, Luis Miguel
    PEDIATRIC QUALITY & SAFETY, 2020, 5 (01)
  • [43] Virtual Training of Endurance Cycling - A Summary of Strengths, Weaknesses, Opportunities and Threats
    McIlroy, Benjamin
    Passfield, Louis
    Holmberg, Hans-Christer
    Sperlich, Billy
    FRONTIERS IN SPORTS AND ACTIVE LIVING, 2021, 3
  • [44] Fuzzy control for nuclear reactor operation strengths, weaknesses, opportunities and threats
    Ruan, D
    Benítez-Read, JS
    JOURNAL OF INTELLIGENT & FUZZY SYSTEMS, 2005, 16 (04) : 289 - 295
  • [45] Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework
    Bull, J. W.
    Jobstvogt, N.
    Bohnke-Henrichs, A.
    Mascarenhas, A.
    Sitas, N.
    Baulcomb, C.
    Lambini, C. K.
    Rawlins, M.
    Baral, H.
    Zaehringer, J.
    Carter-Silk, E.
    Balzan, M. V.
    Kenter, J. O.
    Hayha, T.
    Petz, K.
    Koss, R.
    ECOSYSTEM SERVICES, 2016, 17 : 99 - 111
  • [46] Strengths, Weaknesses, Opportunities, and Threats Analysis for the Strengthening of Solar Thermal Energy in Colombia
    Betancur, Stefania
    Ortega-Avila, Naghelli
    Lopez-Vidana, Erick Cesar
    RESOURCES-BASEL, 2024, 13 (01):
  • [47] Strengths Weaknesses Opportunities and Threats of Lao PDR in ASEAN Economic Community (AEC)
    Vorakoth, Boualayvanh
    2016 ISSGBM INTERNATIONAL CONFERENCE ON INFORMATION, COMMUNICATION AND SOCIAL SCIENCES (ISSGBM-ICS 2016), PT 3, 2016, 68 : 282 - 286
  • [48] Strengths, Weaknesses, Opportunities, and Threats Analysis of Chinese Construction Companies in the Global Market
    Lu, Weisheng
    Li, Heng
    Shen, Liyin
    Huang, Ting
    JOURNAL OF MANAGEMENT IN ENGINEERING, 2009, 25 (04) : 166 - 176
  • [49] Strengths, weaknesses, opportunities, and threats analysis for frameworks of world-class maintenance
    Mishra, R. Prasad
    Anand, G.
    Kodali, R.
    PROCEEDINGS OF THE INSTITUTION OF MECHANICAL ENGINEERS PART B-JOURNAL OF ENGINEERING MANUFACTURE, 2007, 221 (07) : 1193 - 1208
  • [50] European beekeeping in the 21st century: strengths, weaknesses, opportunities, threats
    Jones, R
    BEE WORLD, 2004, 85 (04) : 77 - 80
12345