Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003

被引:1
|
作者
Wedel, M
Pieters, R
Liechty, J
机构
[1] Univ Michigan, Sch Business, Ann Arbor, MI 48109 USA
[2] Tilburg Univ, NL-5000 LE Tilburg, Netherlands
[3] Penn State Univ, University Pk, PA 16802 USA
关键词
covert visual attention; space based attention; object based attention; where and what stream; scan paths; hidden Markov model; print advertising;
D O I
10.1007/BF02295611
中图分类号
O1 [数学];
学科分类号
0701 ; 070101 ;
摘要
We argue that our research objectives in Liechty, Pieters. and Wedel (2003) are to provide generalizable insights into covert visual attention to complex. multiniodal stimuli in their natural context, through inverse inference from eye-movement data. We discuss the most important issues raised by Feng (2003) and Reichle and Nelson (2003), in particular the task definition, inclusion of ad features. object-based versus space-based attention and the evidence for the where and what streams. attention, where and what streams.
引用
收藏
页码:557 / 562
页数:6
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