Natural soundscapes and tourist loyalty to nature-based tourism destinations: the mediating effect of tourist satisfaction

被引：66
|
作者：
Jiang, Jinde [1 ,2 ]
Zhang, Jie [1 ]
Zhang, Honglei [1 ]
Yan, Bingjin [1 ]
机构：
[1] Nanjing Univ, Dept Land Resources & Tourism Sci, 163 Xianlin Ave, Nanjing 210023, Jiangsu, Peoples R China
[2] Fuyang Normal Coll, Sch Hist Culture & Tourism, 100 Xihu Rd, Fuyang 236000, Anhui, Peoples R China
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2018年 / 35卷 / 02期
基金：
中国国家自然科学基金;
关键词：
Natural soundscapes; tourist attitude; image; tourist satisfaction; tourist loyalty; mediating effect; CONSUMER-BASED MODEL; MULTIPLE-ITEM SCALE; BEHAVIORAL INTENTIONS; PLACE ATTACHMENT; IMAGE; AUTHENTICITY; INVOLVEMENT; ANTECEDENTS; MOTIVATION; LANDSCAPE;
D O I：
10.1080/10548408.2017.1351415
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to explore the effect of natural soundscapes on tourist behaviors in a nature-based tourism destination. A behavioral model depicting the relationship among tourist attitudes to natural soundscapes, natural soundscape image, tourist satisfaction, and loyalty is examined using structural equation model and bootstrapping analysis. Results indicate that tourist attitudes directly affect natural soundscape image but do not affect tourist satisfaction and loyalty. The natural soundscape image directly affects tourist satisfaction and indirectly affects tourist loyalty when mediated by tourist satisfaction. Positioning natural soundscapes as a novel tourism attractor, theoretical and managerial implications are presented.
引用
收藏
页码：218 / 230
页数：13
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