Creating Value through Strategic Corporate Social Responsibility in Tourism Industry

Corporate social responsibility (CSR) is not a new concept, but it appears to be a subject of increasing interest amongst academia and practitioners. Recent years has witnessed widespread CSR practices in tourism industry, while most of them aren't implemented in a systematical, strategic and conscious way, which might facilitate CSR as a burden but not a value creator to enterprises. Therefore, the purpose of this paper is to explicitly address how to acquire competitive advantage through CSR in tourism industry. This paper firstly analyzes the specific CSR in tourism context, the authors point out the critical stakeholders and major challenge encountered by tourism firms. Then, the authros suggest a three-dimension strategic CSR model for tourism industry, which encompasses six critical stakeholders, four strategic dimensions and three CSR actions.