共 50 条
- [21] Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and DilutionJOURNAL OF MARKETING RESEARCH, 2013, 50 (04) : 477 - 488Ferraro, RosellinaKirmani, AmnaMatherly, Ted
- [22] Are Brands Wasting Money On Sport Sponsorships? A New Look at Brand Personality, Brand Equity, and Official Sponsorship EffectsJOURNAL OF ADVERTISING RESEARCH, 2021, 61 (02) : 029 - 211Wakefield, LaneWakefield, KirkKeller, Kevin LaneRivers, Anne
- [23] Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sectorJournal of Brand Management, 2016, 23 : 289 - 305Michelle RentonUrs DaellenbachSally DavenportRichard James E
- [24] Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sectorJOURNAL OF BRAND MANAGEMENT, 2016, 23 (03) : 289 - 305Renton, MichelleDaellenbach, UrsDavenport, SallyJames, Richard E.
- [25] THE BODY SHOP BOOK - SKIN, HAIR, AND BODY CARE - BODY-SHOP-INTLIBRARY JOURNAL, 1994, 119 (17) : 82 - 82HAGLOCH, SB
- [27] Job-shop scheduling in a body shopJOURNAL OF SCHEDULING, 2013, 16 (02) : 215 - 229Schauer, JoachimSchwarz, Cornelius
- [28] Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop MarketJOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2021, 45 (03) : 423 - 446Kim, Soon-HoKim, MinseongHolland, StephenTownsend, Kyle M.
- [29] Job-shop scheduling in a body shopJournal of Scheduling, 2013, 16 : 215 - 229Joachim SchauerCornelius Schwarz