FUNDAMENTAL PRINCIPLES OF INTERNET ADVERTISING OF A TRADE ENTERPRISE

被引：0

作者：

Dubovyk, O. V. ^{[1
]}

机构：

[1] Natl Trade Econ Univ Kyiv, UA-03156 Kiev, Ukraine

来源：

ACTUAL PROBLEMS OF ECONOMICS | 2009年 / 101期

关键词：

Internet advertising; banner; website; Internet advertising vehicle; Internet advertising of a trade enterprise;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article considers the scientific approaches to the categorical toolkit of "Internet advertising" and "Internet advertising of a trade enterprise". Key pecualirites of the Internet advertising of a trade enterprise are defined, and methodical approaches to its classification are offered.

引用

页码：71 / 76

页数：6

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