A Conceptual Framework for Product-Process Matrix: A Supply Chain Perspective

The paper integrates insights from previous research on operation management and supply chain management into generalization and extension of the product-process matrix. We propose a conceptual model on product-process matrix from a supply chain perspective, and to discuss the impact of collaboration with supply chain partners on product-process matrix. From an operational viewpoint, the model proposes that process (included new product development, production and delivery) flexibility should be aligned with the level of product customization. Meanwhile, from a collaborative strategy viewpoint, this model indicates that collaboration with supply chain partners exert a positive impact on matching of process and product on operational level. At last, a single case study by conducting in-depth surveys and interviews in one company is employed to verify and adjust the conceptual mode.