Online Shopping Convenience and Repurchase Intention of Mudah.My

被引：0

作者：

Tat, Huam Hon ^{[1
]}

Chin, Thoo Ai ^{[2
]}

Long, Choi Sang ^{[3
]}

Choon, Tan Liat ^{[4
]}

Zakuan, Norhayati ^{[2
]}

机构：

[1] Southern Univ Coll, Fac Business & Management, Skudai 81300, Malaysia

[2] Univ Teknol Malaysia, Fac Management, Skudai 81310, Malaysia

[3] Raffles Univ Iskandar, Johor Baharu 80000, Johor, Malaysia

[4] Univ Teknol Malaysia, Fac Geoinformat & Real Estate, Skudai 81310, Malaysia

来源：

6TH INTERNATIONAL CONFERENCE ON MANUFACTURING, OPTIMIZATION, INDUSTRIAL AND MATERIAL ENGINEERING : MOIME18 | 2018年 / 2044卷

关键词：

WORD-OF-MOUTH; E-COMMERCE; WEB; INFORMATION; LOYALTY; IMPACT; SATISFACTION; INTERNET; ATTITUDE; QUALITY;

D O I：

10.1063/1.5080057

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The rise of online shopping website has prompted many businesses start to promote their products through online. Mudah. my is one of the online marketplaces in Malaysia where people buy and sell a numerous categories of goods, products, and services including vehicles, properties, electronics, home and personal items, leisure and sport, jobs, travels and others such as food and items for swap among Malaysian individuals and business groups all over the world. This study is conducted to review the relationships between online shopping convenience (namely, access convenience, search convenience, evaluation convenience and transaction convenience) and online repurchase intention among online buyers at Mudah. my. The expected findings are significant to online platform operators to increase their customers purchase intention.

引用

页数：6

共 50 条

[31] A probe into online shopping behavior intention
Wang, Ming-Shen
Chen, Chih-Chung
Chang, Su-Chao
Yang, Yung-Her
PROCEEDINGS OF THE 11TH ANNUAL CONFERENCE OF ASIA PACIFIC DECISION SCIENCES INSTITUTE: INNOVATION & SERVICE EXCELLENCE FOR COMPETITIVE ADVANTAGE IN THE GLOBAL ENVIRONMENT, 2006, : 190 - +
[32] Service Transformation and Online Repurchase Intention: An Integrated Model
Hsu, Yu-Wei
Gardner, Lesley
Srinivasan, Ananth
PROCEEDINGS OF THE SIXTEENTH INTERNATIONAL CONFERENCE ON ELECTRONIC COMMERCE (ICEC 2014), 2014, : 85 - 85
[33] Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
Geyskens, Inge
Gielens, Katrijn
MARKETING LETTERS, 2020, 31 (01) : 25 - 29
[34] Using technology to bring online convenience to offline shopping
Marnik G. Dekimpe
Inge Geyskens
Katrijn Gielens
Marketing Letters, 2020, 31 : 25 - 29
[35] Research on the influence mechanism of emotional intelligence and psychological empowerment on customers’ repurchase intention under the situation of online shopping service recovery
Jiahua Wei
Sai Zhu
Zhiping Hou
Hualong Dong
Jun Li
Current Psychology, 2023, 42 : 17595 - 17611
[36] Research on the influence mechanism of emotional intelligence and psychological empowerment on customers' repurchase intention under the situation of online shopping service recovery
Wei, Jiahua
Zhu, Sai
Hou, Zhiping
Dong, Hualong
Li, Jun
CURRENT PSYCHOLOGY, 2023, 42 (21) : 17595 - 17611
[37] Customer satisfaction and repurchase intention theory for the online sharing economy
Huarng, Kun-Huang
Yu, Ming-Feng
REVIEW OF MANAGERIAL SCIENCE, 2019, 13 (03) : 635 - 647
[38] How Price Perception and Satisfaction Influence Online Repurchase Intention
Heriyati, Pantri
Budharani, Aarti
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES, 2018, 26 : 9 - 17
[39] Repurchase Intention in Online Knowledge Service: The Brand Awareness Perspective
Du, Helen S.
Xu, Jiahong
Tang, Heng
Jiang, Ruixin
JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2022, 62 (01) : 174 - 185
[40] ONLINE REPURCHASE INTENTION: EMPIRICAL STUDY ON THE HOUSEHOLD EQUIPMENT MARKET
Videlaine, G.
Scaringella, L.
ROSSIISKII ZHURNAL MENEDZHMENTA-RUSSIAN MANAGEMENT JOURNAL, 2019, 17 (04): : 569 - 590

← 1 2 3 4 5 →