EVALUATION OF COMPETITIVENESS FACTORS OF INSURANCE COMPANIES

The effective functioning of the insurance market is one of the internal factors of the progressive development of the domestic economy. The role of insurance is constantly increasing, because insurance reduces risks in all spheres of economic activity, guarantees the preservation of income and savings, provides the ability to use the available funds of the insurance fund as an additional source of investment. Comparative analysis of the concepts of competitiveness and existing methods of assessing the level of competitiveness suggests that the concept of competitiveness is perceived by many scientists, experts, is ambiguous, has a rather broad interpretation. At the present stage, in the conditions of integration, a study of the competitiveness of insurance companies is relevant. This article discusses the theoretical aspects of ensuring the competitiveness of insurance companies, in particular, gives a generalized description of the concept of competitiveness, considers a methodology for assessing the competitive advantages of insurance companies, identifies factors and basic conditions for its provision. Benefits of insurance organizations through a "polygon is competitive STI "demonstrates the competitive position of companies in the market of insurance uslug. On the basis of this methodology analyzes Kazakh activity of insurance companies, determined by their development problems and propose a set of measures aimed at solving problems that are fundamentally important for the successful operation of insurance companies.