The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior

被引：37

作者：

Wang, Yawei ^{[1
]}

Kang, Qi ^{[2
]}

Zhou, Shoujiang ^{[3
]}

Dong, Yuanyuan ^{[4
]}

Liu, Junqi ^{[5
]}

机构：

[1] Wuhan Text Univ, Sch Management, 1 Fangzhi Rd, Wuhan 430073, Peoples R China

[2] Zhongnan Univ Econ & Law, Sch Business & Adm, 182 Nanhu Ave, Wuhan 430073, Peoples R China

[3] Sichuan Univ, Sch Business, 24 South Sect 1,Yihuan Rd, Chengdu 610064, Peoples R China

[4] Shandong Univ, Sch Business, 27 Shanda Nanlu, Jinan 250100, Peoples R China

[5] Southwest Jiaotong Univ, Sch Econ & Management, 111,North Sect 1,Second Ring Rd, Chengdu 610031, Peoples R China

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2022年 / 68卷

基金：

中国国家自然科学基金;

关键词：

Service robot; Novelty priming effect; Exploratory consumption behavior; RISK-TAKING; KNOWLEDGE; EXPERIENCES; ACTIVATION; STEREOTYPE; COGNITION; VARIETY; SEEKING; MODEL;

D O I：

10.1016/j.jretconser.2022.103002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to bridge a gap in the extant research by examining consumer behavior that is unrelated to, but elicited by, service robots. The results of six studies showed that participants primed with robots (vs. humans) were more likely to engage in exploratory consumption behaviors. This effect was mediated through the elici-tation of a sense of novelty, affected by the degree of service robots' intelligence and moderated by consumers' subjective knowledge. The study also examines different types of exploratory buying behaviors that have im-plications for marketers' and retailers' use of service robots to promote exploratory consumption.

引用

页数：15

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