Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail

被引：11

作者：

de Sousa, Paulo Renato ^{[1
]}

Barbosa, Marcelo Werneck ^{[2
]}

de Oliveira, Leise Kelli ^{[3
]}

de Resende, Paulo Tarso Vilela ^{[1
]}

Rodrigues, Ricardo Ruiz ^{[1
]}

Moura, Myrian Teixeira ^{[1
]}

Matoso, Daniel ^{[1
]}

机构：

[1] Fundacao Dom Cabral, Res & Dev Ctr Logist Supply Chain & Infrastruct, BR-30140083 Nova Lima, MG, Brazil

[2] Univ Autonoma Chile, Fac Adm & Negocios, Santiago 7500912, Chile

[3] Univ Fed Minas Gerais, Dept Transport & Geotech Engn, BR-31270901 Belo Horizonte, MG, Brazil

来源：

SUSTAINABILITY | 2021年 / 13卷 / 02期

关键词：

omnichannel; information technology; logistics; supply chain; sustainability;

D O I：

10.3390/su13020666

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

This paper reports the focus group results administered with top executives of the Brazilian retailers regarding their omnichannel strategies. This study aimed at analyzing the process of implementing omnichannel strategies and identifying contributions omnichannel has to sustainability. Using qualitative exploratory and a case study design to assess three large Brazilian retailers, we collected information concerning omnichannel implementation associated with processes, technologies, and organizational structure. This study was conducted with top executives in Brazil. Results suggest that the most viable solution, given a company's investment capacity, is implementing an e-commerce platform that results in greater integration, profitability, and sustainability of the whole chain. A discussion on the benefits and outcomes related to the sustainable performance of such companies is also presented. This study answers calls for more research on the retail sector in Latin American countries.

引用

页码：1 / 17

页数：17

共 50 条

[1] Lessons being learned: The challenges and opportunities
Gerberding, JL
[J]. BIOLOGICAL THREATS AND TERRORISM, WORKSHOP SUMMARY: ASSESSING THE SCIENCE AND RESPONSE CAPABILITIES, 2002, : 149 - 152
[2] Lessons Learned and Challenges Encountered in Retail Sales Forecast
Song, Qiang
[J]. INDUSTRIAL ENGINEERING AND MANAGEMENT SYSTEMS, 2015, 14 (02): : 196 - 209
[3] Challenges and Opportunities of Omnichannel Retailing
Chakraborty, Sweta
Chung, Iris
[J]. EUROPEAN JOURNAL OF RISK REGULATION, 2014, 5 (03) : 386 - 388
[4] Parsing the lessons learned space: Layers of opportunities and challenges
Stuart, Ralph
[J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 2018, 255
[5] Dynamic Security with SDN: Opportunities, Challenges, and Lessons Learned
Nita-Rotaru, Cristina
[J]. PROCEEDINGS OF THE 9TH ACM WORKSHOP ON MOVING TARGET DEFENSE, MTD 2022, 2022, : 1 - 2
[6] Virtual labs - challenges, opportunities and practical lessons learned
Krontiris, Athanasios
[J]. PROCEEDINGS OF 9TH INTERNATIONAL CONFERENCE ON MODERN POWER SYSTEMS (MPS 2021), 2021,
[7] Crystallographic fragment screening: challenges, opportunities, lessons learned
Heine, A.
Radeva, N.
Schiebel, J.
Park, A.
Koester, H.
Uehlein, M.
Sparta, K.
Weiss, M.
Mueller, U.
Klebe, G.
[J]. ACTA CRYSTALLOGRAPHICA A-FOUNDATION AND ADVANCES, 2014, 70 : C706 - C706
[8] Crystallographic fragment screening: challenges, opportunities and lessons learned
Heine, Andreas
Schiebel, Johannes
Radeva, Nedyalka
Metz, Alexander
Huschmann, Franziska U.
Uehlein, Monika
Sparta, Karine
Weiss, Manfred S.
Mueller, Uwe
Klebe, Merhard
[J]. ACTA CRYSTALLOGRAPHICA A-FOUNDATION AND ADVANCES, 2015, 71 : S262 - S262
[9] Assessing changes in the food retail environment during the COVID-19 pandemic: opportunities, challenges, and lessons learned
Rienna G. Russo
Shahmir H. Ali
Tamar Adjoian Mezzacca
Ashley Radee
Stella Chong
Julie Kranick
Felice Tsui
Victoria Foster
Simona C. Kwon
Stella S. Yi
[J]. BMC Public Health, 22
[10] Moderating discussions on the web: opportunities, challenges and lessons learned
Kumaranayake, L
Watts, C
[J]. HEALTH POLICY AND PLANNING, 2000, 15 (01) : 116 - 118

← 1 2 3 4 5 →