If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making

被引:0
|
作者
Papyrina, Veronika [1 ]
机构
[1] San Francisco State Univ, San Francisco, CA USA
来源
ADVANCES IN CONSUMER RESEARCH, VOL 35 | 2008年 / 35卷
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:753 / 753
页数:1
相关论文
共 50 条