YouTube Needs: Understanding User's Motivations to Watch Videos on Mobile Devices

被引：4

作者：

de Oliveira, Rodrigo ^{[1
]}

Pentoney, Christopher ^{[1
]}

Pritchard-Berman, Mika ^{[1
]}

机构：

[1] YouTube, San Bruno, CA 94066 USA

来源：

20TH INTERNATIONAL CONFERENCE ON HUMAN-COMPUTER INTERACTION WITH MOBILE DEVICES AND SERVICES (MOBILEHCI 2018) | 2018年

关键词：

YouTube; video; motivations; experience sampling method; ONLINE;

D O I：

10.1145/3229434.3229448

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

Watching online videos on mobile devices has been massively present in people's daily activities. However, different users can watch the same video for different purposes, and hence develop different expectations for their experience. Understanding people's motivations for watching videos on mobile can help address this problem by giving designers the information needed to craft the whole watching journey better adapting to user's expectations. To obtain this understanding, a comprehensive framework of viewer motivations is necessary. We present research that provides several contributions to understanding mobile video watchers: a thorough framework of user motivations to watch videos on mobile devices, a detailed procedure for collecting and categorizing these motivations, a set of challenges that viewers experience to address each motivation, insights on usage of mobile and non-mobile devices, and design recommendations for video sharing systems.

引用

页数：11

共 39 条

[21] "It is fascinating to make these beasts fly": Understanding Visually Impaired People's Motivations and Needs for Drone Piloting
Gadiraju, Vinitha
Garcia, Jeremie
Kane, Shaun K.
Brock, Anke M.
23RD INTERNATIONAL ACM SIGACCESS CONFERENCE ON COMPUTERS AND ACCESSIBILITY, ASSETS 2021, 2021,
[22] Data entry for mobile devices using soft keyboards: Understanding the effects of keyboard size and user tasks
Sears, A
Zha, Y
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2003, 16 (02) : 163 - 184
[23] NEWS CONSUMPTION IN THE MOBILE ERA The role of mobile devices and traditional journalism's content within the user's information repertoire
Wolf, Cornelia
Schnauber, Anna
DIGITAL JOURNALISM, 2015, 3 (05) : 759 - 776
[24] "It's Just Addictive People That Make Addictive Videos": Children's Understanding of and Attitudes towards Influencer Marketing of Food and Beverages by YouTube Video Bloggers
Coates, Anna Elizabeth
Hardman, Charlotte Alice
Halford, Jason Christian Grovenor
Christiansen, Paul
Boyland, Emma Jane
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2020, 17 (02)
[25] Understanding technology readiness and user's perceived satisfaction with mobile wallets services in India
Sinha, Neena
Singh, Nidhi
NMIMS MANAGEMENT REVIEW, 2019, 37 (03): : 10 - 33
[26] Accessing mobile user's privacy based on IME personalization: Understanding and practical attacks
Diao, Wenrui
Liu, Rui
Liu, Xiangyu
Zhou, Zhe
Li, Zhou
Zhang, Kehuan
JOURNAL OF COMPUTER SECURITY, 2018, 26 (03) : 283 - 309
[27] Emotion Analysis of Comments from vaccine-related YouTube Videos: Understanding the Public's Response to COVID-19 Vaccination
Abao, Roland P.
Estuar, Ma. Regina Justina E.
Cataluna, Anna Angeline M.
Aureus, Jelly P.
Mapua, Dorothy C.
2021 EIGHTH INTERNATIONAL CONFERENCE ON SOCIAL NETWORK ANALYSIS, MANAGEMENT AND SECURITY (SNAMS), 2021, : 199 - 205
[28] Why So Glum? Understanding the Challenges in Meeting User's Needs on Trauma Surgical Rounds
Sammann, Amanda
Chehab, Lara
Patel, Devika
Liao, Jennifer
JOURNAL OF SURGICAL RESEARCH, 2019, 235 : 367 - 372
[29] A Novel Biometric Identification Based on a User's Input Pattern Analysis for Intelligent Mobile Devices
Seo, Hojin
Kim, Eunjin
Kim, Huy Kang
INTERNATIONAL JOURNAL OF ADVANCED ROBOTIC SYSTEMS, 2012, 9
[30] Mobile Devices and Cyber Security An Exploratory Study on User's Response to Cyber Security Challenges
Kauthamy, Kanthithasan
Ashrafi, Noushin
Kuilboer, Jean-Pierre
WEBIST: PROCEEDINGS OF THE 13TH INTERNATIONAL CONFERENCE ON WEB INFORMATION SYSTEMS AND TECHNOLOGIES, 2017, : 306 - 311

← 1 2 3 4 →