COMPETITIVE AND ANTI-COMPETITIVE STRATEGIES ON THE ROMANIAN MARKET

The Romanian market has been influenced in recent years by many phenomena that enterprises must take account in their activities: globalization the EU accession, economic and financial crisis, etc. This paper is to examine how companies in Romania perceive various aspects of their competitive environment and to highlight key marketing strategies used in order to face the competition. The approach includes a literature review of competitive and anti-competitive strategies, using secondary data sources to highlight the extent of anti-competitive phenomenon in Romania, and conduct two quantitative researches among the Romanian companies, one in 2007 and other in 2009. The main results show that Romanian companies are oriented rather to competitive approach than to anti-competitive strategies. However, the implementation of marketing strategies is still reduced Thus, the competitive strength of many Romanian companies is low. Despite common perception, the degree of violation of laws on competition and corruption in Romania seems to be not as important as people may think.