Broadening Perceptions of Familiar Brands

被引：0

作者：

Jewell, Robert ^{[1
]}

Saenger, Christina ^{[1
]}

机构：

[1] Kent State Univ, Kent, OH USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷

关键词：

POSITIONING STRATEGIES;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

下载

页码：679 / 680

页数：2

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