MANAGING ORGANIZATIONAL LEARNING AS A CHALLENGE IN STRATEGY

The proposed paper is a comprehensive literature review in entrepreneurial management with a focus on organizational learning. The aim of the paper is to organize and clarify the diverse aspects of the field and enhance our understanding of the potential roles of the entrepreneur and entrepreneurship in organizational learning. Authors propose that the entrepreneur inside the organization is the source, the trigger of organizational changes. The entrepreneur's way of thinking and learning affect the organizations learning mechanisms. This entrepreneur can be the owner-manager at the enterprise, but also can be a middle-manager with innovative way of thinking and good ideas. The entrepreneurial manager is the driver of both organizational learning and change. The topic of interest lies in the intersection of the two fields: entrepreneurial management and organizational learning. There were earlier attempts to collect the different interpretations of entrepreneurial learning. One of the most comprehensive is Erdelyi's (2010) who tried to differentiate between studies based on their research focus - within what scope the researcher investigated entrepreneurial learning -, and identified individual studies, organizational level studies and macro level studies. However, this categorization is easy to understand and good for separate different studies, it is limited only to investigating the scope where (on what level) the researcher examines the entrepreneurial learning phenomenon. There is a gap in the literature as there are several interpretations of entrepreneurial learning in the existing literature without any unified conception what entrepreneurial learning is. Authors seek answers for the following questions: (1) what can entrepreneurial learning mean inside an organization? (2) What are the similarities and differences between entrepreneurial learning and organizational learning? (3) How can change be interpreted across the four different research areas? Based on the literature review authors formulated a research model that highlights a research gap and identifies four different interpretations of entrepreneurial learning.