Japanese Creative Service and Its Competitive Value Co-creation Processes

In this chapter, the concept and the characteristics of the Japanese Creative Services are described. They are defined as Japanese value-added services influenced by such contexts as natural, cultural, historical, and/or lifestyle factors. They typically have anecdotal values based on nature, traditional culture, histories, and/or lifestyles. They also have an Omotenashi mind-set as an essence of Japanese hospitality and a framework to evaluate and inherit their service competence. It also explains about the competitive value co-creation processes for the Japanese Creative Services. We believe that these kinds of value co-creation processes will contribute to creating new values in the field of service science toward the sustainable global services.