The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study

被引:0
|
作者
Li, Mi [1 ]
Yin, Jingjing [1 ]
Lu, Shengfu [1 ]
Zhong, Ning [1 ]
机构
[1] Beijing Univ Technol, Int WTC Inst, Beijing 100022, Peoples R China
来源
关键词
PERCEPTUAL SPAN; MOVEMENTS; LOOKING; SIZE;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Users' visual search on a Web page is impacted by information forms, information layout, Internet advertisements (ads for short), etc. Text and picture are two important forms of expressing the information on Web pages, and it is generally through the two forms of title that users can search their desired information. This study investigates the effect of the two basic information forms and floating ads on visual search using eye-tracking. By analyzing the visual search time and pupil diameter, the results show that it is easier to find the picture than the text; whether the target is text or picture, floating ads do not significantly impact people's visual search time, however, it would make people bored.
引用
收藏
页码:96 / 105
页数:10
相关论文
共 50 条
  • [31] Eye-Tracking Data in Visual Search Tasks: A Hallmark of Cognitive Function
    Pallares, Vicente
    Hernandez, Mar
    Dempere-Marco, Laura
    [J]. CONVERGING CLINICAL AND ENGINEERING RESEARCH ON NEUROREHABILITATION II, VOLS 1 AND 2, 2017, 15 : 873 - 877
  • [32] Effects of search interface and Internet-specific epistemic beliefs on source evaluations during Web search for medical information: an eye-tracking study
    Kammerer, Yvonne
    Gerjets, Peter
    [J]. BEHAVIOUR & INFORMATION TECHNOLOGY, 2012, 31 (01) : 83 - 97
  • [33] An egocentric video and eye-tracking dataset for visual search in convenience stores
    Wang, Yinan
    Panchadsaram, Sansitha
    Sherkati, Rezvan
    Clark, James J.
    [J]. COMPUTER VISION AND IMAGE UNDERSTANDING, 2024, 248
  • [34] Visual foraging of highlighted text: An eye-tracking study
    Chi, Ed H.
    Gumbrecht, Michelle
    Hong, Lichan
    [J]. HUMAN-COMPUTER INTERACTION, PT 3, PROCEEDINGS, 2007, 4552 : 589 - +
  • [35] Consumer visual attention to food allergen information on restaurant menus: an eye-tracking study
    Lee, Yee Ming
    Wei, Chunhao
    [J]. BRITISH FOOD JOURNAL, 2024, 126 (06): : 2454 - 2476
  • [36] Visual Attention and Recall in Website Advertisements: An Eye Tracking Study
    Sorum, Hanne
    [J]. ADVANCES IN USABILITY AND USER EXPERIENCE, AHFE 2017, 2018, 607 : 205 - 216
  • [37] Pain Affects Visual Orientation: an Eye-Tracking Study
    Schmidt, Katharina
    Gamer, Matthias
    Forkmann, Katarina
    Bingel, Ulrike
    [J]. JOURNAL OF PAIN, 2018, 19 (02): : 135 - 145
  • [38] The influence of snippet length on user behavior in mobile web search An experimental eye-tracking study
    Sachse, Jacqueline
    [J]. ASLIB JOURNAL OF INFORMATION MANAGEMENT, 2019, 71 (03) : 325 - 343
  • [39] One visual search, many memory searches: An eye-tracking investigation of hybrid search
    Drew, Trafton
    Boettcher, Sage E. P.
    Wolfe, Jeremy M.
    [J]. JOURNAL OF VISION, 2017, 17 (11): : 1–10
  • [40] Towards Automated Web Navigation and Search Skill Assessment: An Eye-tracking Study on the Skill Differences
    Kubanyi, Jakub
    Hlavac, Patrik
    Simko, Jakub
    Bielikova, Maria
    [J]. 2018 13TH INTERNATIONAL WORKSHOP ON SEMANTIC AND SOCIAL MEDIA ADAPTATION AND PERSONALIZATION (SMAP 2018), 2018, : 49 - 54