Exploring the implications of wearable virtual reality technology for museum visitors' experience: A cluster analysis

被引：96

作者：

Errichiello, Luisa ^{[1
]}

Micera, Roberto ^{[1
]}

Atzeni, Marcello ^{[2
]}

Del Chiappa, Giacomo ^{[3
,4
,5
]}

机构：

[1] Natl Res Council CNR, IRISS, Via Cardinale Guglielmo Sanfelice 8, I-80134 Naples, Italy

[2] Univ Cagliari, Dept Econ & Business Res, Cagliari, Italy

[3] Univ Sassari, Dept Econ & Business DiSEA, Sassari, Italy

[4] Univ Sassari, CRENoS, Sassari, Italy

[5] Univ Johannesburg, Sch Tourism & Hospitality, Johannesburg, South Africa

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2019年 / 21卷 / 05期

关键词：

cluster analysis; cultural heritage; visitor experience; wearable virtual reality; TOURISTS EMOTIONAL EXPERIENCES; WORD-OF-MOUTH; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; AUGMENTED REALITY; SOCIAL MEDIA; 2ND LIFE; TRAVEL; SATISFACTION; DESTINATION;

D O I：

10.1002/jtr.2283

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite the spreading of virtual reality (VR) in tourism, little is known about the characteristics of different segments of tourists experiencing cultural tourism attractions through VR applications. This paper proposes to profile museum visitors based on their perceptions and attitudes towards VR applications and investigates whether they are significantly different in terms of socio-demographic characteristics and emotional responses towards the VR-mediated experience. With the use of exploratory factor-cluster analysis of 287 visitors of a cultural attraction, three clusters were identified with significant differences in terms of attitudes and perceptions towards the VR-mediated experience and emotional feelings. Implications for research and practice are discussed.

引用

页码：590 / 605

页数：16

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