共 50 条
- [44] The branding power of social media influencers: an interactive marketing approach [J]. COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
- [45] Self-presentation and interactivity: luxury branding on social media [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2021, 30 (05): : 656 - 670
- [47] TWEET TO THE TOP? SOCIAL MEDIA PERSONAL BRANDING AND CAREER OUTCOMES [J]. MIS QUARTERLY, 2021, 45 (02) : 499 - 533
- [48] SOCIAL MEDIA BRANDING FOR MEANINGFUL CONVERSATIONS: A MESSAGE STRATEGY PERSPECTIVE [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCES ON ICT, SOCIETY AND HUMAN BEINGS 2014, WEB BASED COMMUNITIES AND SOCIAL MEDIA 2014, E-COMMERCE 2014, INFORMATION SYSTEMS POST-IMPLEMENTATION AND CHANGE MANAGEMENT 2014 AND E-HEALTH 2014, 2014, : 97 - 104
- [50] Measuring personal branding in social media: a tool for visualizing influence [J]. INTERNATIONAL CONFERENCE ON ELECTRICAL, COMPUTER AND ENERGY TECHNOLOGIES (ICECET 2021), 2021, : 637 - 642