The effects of brand commitment on the evaluation of competitive brands

被引：0

作者：

Raju, S ^{[1
]}

Unnava, HR ^{[1
]}

机构：

[1] Ohio State Univ, Columbus, OH 43210 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX | 2002年 / 29卷

关键词：

D O I：

暂无

中图分类号：

Q98 [人类学];

学科分类号：

030303 ;

摘要：

引用

页码：207 / 208

页数：2

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