Application of data warehouse technology to CRM

被引：0
|
作者：
Li Ming [1 ]
Wu Mingyan [1 ]
机构：
[1] Guangxi Univ Technol, Sch Management, Liuzhou 545006, Peoples R China
来源：
Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2 | 2006年
关键词：
DW; CRM; ERP;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Along with the rapid development and the wide applicatication of Data WarehouseTechnology, CRM of enterprises come into a completely new age. It requires that administrative personnel at all levels can gain decision information within their power from a vast amount of complicated business data, and grasp the pulse of market transformation in time, then judge and decide correctly and effectively. CRM System in view of Data Warehouse Technique can fully excavate available data resource's, can catch, analyze and link up information, call discover much data relationship, can help administrative personnel of enterprises make better decision on business to increase the profit of enterprises continuously.
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页码：1189 / 1193
页数：5
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