CURRENT TRENDS IN MARKETING DEVELOPMENT

被引：0
|
作者：
Khomenko, P. G.
机构：
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2009年 / 102期
关键词：
crisis in marketing; trends in marketing development; traditional marketing; concept of socially ethical marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article carries out an attempt to analyze the key trends in marketing practice, to determine the reasons for decline of the traditional marketing concept and to outline the directions of its further development. The conducted research provided an opportunity to draw certain conclusions: recent changes in the society and economy caused the appearance of new demand to organizations, and this in its turn caused the demand for new concepts' development in marketing management.
引用
收藏
页码：123 / 133
页数：11
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